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Item Details
| Title:
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SPORTS CAPITALISM
THE FOREIGNL BUSINESS OF AMERICAN PROFESSIONAL LEAGUES |
| By: |
Frank P. Jozsa |
| Format: |
Hardback |
| List price:
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£75.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0754641856 |
| ISBN 13: |
9780754641858 |
| Publisher: |
ASHGATE PUBLISHING GROUP |
| Pub. date: |
20 October, 2004 |
| Pages: |
334 |
| Description: |
This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. |
| Synopsis: |
The book focuses on how, when, where and why the US-based professional sports leagues extend their brands and penetrate markets in nations across the globe. The book examines the strategies, progress and expectations of each league despite the cultural, economic and political barriers that exist between and within countries and areas. It offers a model of the sports business and, where appropriate, the emergence, evolution and growth of prominent women's sports leagues are documented. This book is unique as there are no other academic publications that study and report the global ambitions of this special group of organizations in one volume. Readers such as college and university sports history, management, marketing and international business professors, students and researchers can use and apply the book, as either a teaching supplement, reference and/or literature source. It will also appeal to targeted groups beyond the academic community with strategic economic incentives to learn about sports capitalism, such as sports entrepreneurs and league officials. |
| Publication: |
UK |
| Imprint: |
Ashgate Publishing Limited |
| Returns: |
Returnable |
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A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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