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Item Details
| Title:
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COLLEGE SPORTS INC.
HOW COMMERCIALISM INFLUENCES INTERCOLLEGIATE ATHLETICS |
| By: |
Frank P. Jozsa Jr. |
| Format: |
Paperback |
| List price:
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£49.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1461449685 |
| ISBN 13: |
9781461449683 |
| Publisher: |
SPRINGER-VERLAG NEW YORK INC. |
| Pub. date: |
1 September, 2012 |
| Edition: |
2013 ed. |
| Series: |
SpringerBriefs in Economics |
| Pages: |
119 |
| Description: |
? For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). |
| Synopsis: |
? For several decades in America, athletic programs in colleges and universities received financial support and resources primarily from their respective schools and such sources as alumni and the National Collegiate Athletic Association (NCAA). More recently, however, college coaches assigned to athletic departments and the presidents and marketing or public relations officials of schools organize, initiate, and participate in fund-raising campaigns and thus obtain a portion of revenue for their sports programs from local, regional and national businesses, and from other private donors, groups, and organizations. Because of this inflow of assets and financial capital, intercollegiate athletic budgets and types of sports expanded and in turn, these programs became increasingly important, popular, and reputable as revenue and cost centers within American schools of higher education.? ? |
| Illustrations: |
32 Tables, black and white; XIV, 119 p. |
| Publication: |
US |
| Imprint: |
Springer-Verlag New York Inc. |
| Returns: |
Returnable |
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