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Item Details
Title: NEW VENTURE STRATEGY
TIMING, ENVIRONMENTAL UNCERTAINTY, AND PERFORMANCE
By: Dean A. Shepherd, Mark Shanley
Format: Hardback

List price: £121.00
Our price: £108.90
Discount:
10% off
You save: £12.10
ISBN 10: 076191353X
ISBN 13: 9780761913535
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 24 June, 1998
Series: Entrepreneurship & the Management of Growing Enterprises
Pages: 120
Description: 'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business JournalExamining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.
Synopsis: 'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business JournalExamining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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