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Item Details
| Title:
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NEW VENTURE STRATEGY
TIMING, ENVIRONMENTAL UNCERTAINTY, AND PERFORMANCE |
| By: |
Dean A. Shepherd, Mark Shanley |
| Format: |
Hardback |
| List price:
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£128.00 |
| Our price: |
£115.20 |
| Discount: |
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| You save:
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£12.80 |
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| ISBN 10: |
076191353X |
| ISBN 13: |
9780761913535 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
24 June, 1998 |
| Series: |
Entrepreneurship & the Management of Growing Enterprises |
| Pages: |
120 |
| Description: |
'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business JournalExamining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures. |
| Synopsis: |
'The descriptive insights portray in depth both the pros and cons of specific perspective such that the reader is left with a comprehensive overview of the issue being discussed. Overall, it probably works best as a student textbook.' - Paul Hannon, International Small Business JournalExamining in detail the whole process of introducing a new product or service, this book provides a framework for thinking through the issues in new venture performance. Topics covered include entry timing, market conditions, focus or breadth of entry scope, product or process mimicry, creation and development of entry barriers, and differences between individual and corporate ventures. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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