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Item Details
| Title:
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ECONOMICS OF STRATEGY
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| By: |
David Besanko, David Dranove, Mark Shanley |
| Format: |
Hardback |
| List price:
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£192.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0470373601 |
| ISBN 13: |
9780470373606 |
| Publisher: |
JOHN WILEY AND SONS LTD |
| Pub. date: |
1 September, 2009 |
| Edition: |
5th Revised edition |
| Pages: |
624 |
| Description: |
Enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. This book offers an introduction to the essential concepts from microeconomics that form the building blocks of strategy. |
| Synopsis: |
"Economics of Strategy" enables managers to perform a comprehensive analysis of a firm's strategy using the necessary frameworks and tools. The fifth edition now includes a new introduction to the essential concepts from microeconomics that form the building blocks of strategy. Economic principles are presented without over-emphasizing the math to make the discussions more engaging. Updated real-world examples bring the economic models to life. The examples are drawn from throughout the world and cover business practice from the eighteenth century to the present day. Managers will be able to apply the information presented to gain a competitive advantage. |
| Publication: |
UK |
| Imprint: |
John Wiley & Sons Ltd |
| Returns: |
Returnable |
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