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Item Details
Title: WRITING AND PRODUCING FOR TELEVISION AND FILM
By: Esta de Fossard, John Riber
Format: Paperback

List price: £19.99


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ISBN 10: 0761934006
ISBN 13: 9780761934004
Publisher: SAGE PUBLICATIONS INC
Pub. date: 1 November, 2005
Series: Communication for Behavior Change v. 2
Pages: 280
Description: Designed to provide practical guidelines to those in the field of entertainment-education drama, this book focuses on the 'design approach' for determining and articulating effective messages contained in the drama. It draws on tried and tested methods and contains useful appendices that provide sample documents of procedural requirements.
Synopsis: Role models from the visual media often spark in viewers the will to emulate desired behavior. The Entertainment-Education method combines emotional appeal and relevant knowledge in order to promote such behavior change. This book--the second in a three-book series titled Communication for Behavior Change--is amied at all producing or directing Entertainment-Education dramas for television and film. The authors--both leading practitioners in the field of Entertainment-Education--dwell in detail on the Design Approach for determining and then articulating effective messages to be contained in the drama, along with guidelines and examples at every step. Drawing on methods that have been tried and tested in various countries worldwide, the guidelines offered in the book will be invaluable for anyone wanting to create a successful Entertainment-Education television drama or film. In addition to a number of actual scripts that have been converted into dramas, the useful appendices provide sample documents of various procedural requirements mentioned in the course of the book.
Illustrations: Illustrations
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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