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Item Details
| Title:
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COMMUNICATION FOR BEHAVIOR CHANGE
VOLUME II: WRITING AND PRODUCING FOR TELEVISION AND FILM |
| By: |
Esta de Fossard, John Riber |
| Format: |
Electronic book text |
| List price:
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£19.20 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
9351501698 |
| ISBN 13: |
9789351501695 |
| Publisher: |
SAGE PUBLICATIONS INDIA PVT LTD |
| Pub. date: |
11 December, 2015 |
| Edition: |
2nd Revised edition |
| Series: |
Communication for Behavior Change |
| Pages: |
252 |
| Description: |
How to create teletevision dramas that teach and encourage people to make positive behavior change that will improve their lives? |
| Synopsis: |
The book demonstrates how to create TV and FILM DRAMAS that encourage people to make positive behavioral changes to improve their lives. The book teaches people how to:* Create SERIAL OR STAND-ALONE DRAMAS that will appeal to a select audience* Create characters that represent and attract the target audience* Introduce subtle and convincing ways to improve the standard of living of the audience* Conduct design workshops for preparing design documents that help script writers create `convincing' dramas containing the behavior-change message accurately |
| Publication: |
India |
| Imprint: |
SAGE India |
| Returns: |
Non-returnable |
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