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Item Details
| Title:
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GENDER ISSUES AND CONSUMER BEHAVIOR
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| By: |
Janeen Arnold Costa (Editor) |
| Format: |
Hardback |
| List price:
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£45.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0803953232 |
| ISBN 13: |
9780803953239 |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
17 August, 1994 |
| Pages: |
240 |
| Description: |
Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing. |
| Synopsis: |
Why, how and to what extent does gender influence consumer behaviour? Beginning with a general introduction to gender and consumer behaviour, this volume addresses a range of topics including: gender as a cultural construct; comparison of self to advertising models; gender socializations; and changing gender roles. Each chapter begins with a discussion of the current issues and literature in psychology, sociology, history and anthropology, then proceeds to a presentation of current research on the interaction between gender, consumer behaviour and marketing. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Non-returnable |
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