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Item Details
Title: MARKETING IN A MULTICULTURAL WORLD
ETHNICITY, NATIONALISM, AND CULTURAL IDENTITY
By: Janeen Arnold Costa (Editor), Gary J. Bamossy (Editor)
Format: Paperback

List price: £109.00
Our price: £98.10
Discount:
10% off
You save: £10.90
ISBN 10: 0803953283
ISBN 13: 9780803953284
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 5 April, 1995
Pages: 341
Description: The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Synopsis: The latest theories on cultural identity and the impact of ethnicity on the practice of marketing are presented in this timely book. Issues addressed include: various ethnic responses to marketing strategies; marketing and ethnicity in developing countries and emerging capitalist nations; the effect of ethnicity on product evaluation and choice; the use of consumer goods and services to express ethnicity; and the involvement of specific ethnic groups in various aspects of the marketing profession.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
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