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Item Details
| Title:
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THE COMMERCIALIZATION OF AMERICAN CULTURE
NEW ADVERTISING, CONTROL AND DEMOCRACY |
| By: |
Matthew P. McAllister |
| Format: |
Paperback |
| List price:
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£84.00 |
| Our price: |
£75.60 |
| Discount: |
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| You save:
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£8.40 |
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| ISBN 10: |
0803953801 |
| ISBN 13: |
9780803953802 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS INC |
| Pub. date: |
2 November, 1995 |
| Pages: |
312 |
| Description: |
The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique and discusses the social and commercial implications of these developments. |
| Synopsis: |
Advertising in the United States has infiltrated virtually every aspect of life from classroom television through supermarket check-out lanes to doctors' surgeries. The advertising industry is constantly seeking new consumer avenues, the most recent including niche marketing, database marketing, cross-promotion and place-based marketing. In this valuable resource, Matthew P McAllister critically assesses the role of advertising in society, examines the recent innovations in technique, and discusses the social and commercial implications of these developments. |
| Publication: |
US |
| Imprint: |
SAGE Publications Inc |
| Returns: |
Returnable |
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