ADVERTISING AND CONSUMER CULTURE by Matthew P. McAllister (Editor), Sharon R. Mazzarella (Editor) ( 9780805897364 )

Item Details

Title:

ADVERTISING AND CONSUMER CULTURE
A SPECIAL ISSUE OF "MASS COMMUNICATION AND SOCIETY"

Volume:

Vol 3

By:

Matthew P. McAllister (Editor), Sharon R. Mazzarella (Editor)

Format:

Paperback

List price:

£36.99

Our price:

£35.88

Discount:

3% off

You save:

£1.11

ISBN 10:

0805897364

ISBN 13:

9780805897364

Availability:

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Stock:

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Publisher:

TAYLOR & FRANCIS INC

Pub. date:

13 December, 2000

Pages:

112

Description:

This collection contains essays addressing the issue of advertising and consumer culture. Essays featured include "The rise of consumer culture in Chinese society"; "Memoirs of a commodity fetishist"; and "Consumer culture and television home shopping programming".

Synopsis:

Furthering the dialogue about the growing power of commercialization and consumerism from a variety of perspectives and methodologies, this special issue contains a meticulously-researched account of the early battles waged over advertising regulation. It also includes articles examining the phenomenon of home shopping channels to determine how issues of social class are incorporated into their sales discourse, and showing how, since the 1970s, the discourse of ads in Hong Kong have changed from a celebration of more "traditional" Chinese values to a celebration of more "Western," consumer values. This issue also provides a focus on a subject often missing from studies of advertising and consumer culture--the advertising creatives themselves.

Illustrations:

black & white illustrations

Publication:

Imprint:

Lawrence Erlbaum Associates Inc

Returns:

Returnable

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