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Item Details
| Title:
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ELECTRONIC ELECTION
PERSPECTIVES ON THE 1996 CAMPAIGN COMMUNICATION |
| By: |
Professor Lynda Lee Kaid (Editor), Dianne Bystrom (Editor) |
| Format: |
Hardback |
| List price:
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£120.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
080582779X |
| ISBN 13: |
9780805827798 |
| Publisher: |
TAYLOR & FRANCIS INC |
| Pub. date: |
1 November, 1998 |
| Series: |
Routledge Communication Series |
| Pages: |
440 |
| Description: |
The chapters in the first part of this volume on the last USA election focus on the campaign messages transmitted to voters through the electronic media. The second part concentrates on the messages sent through the medium of advertising. |
| Synopsis: |
In this volume, editors Kaid and Bystrom assembled a unique collection of research and analysis focused on the electronic communication in the context of the 1996 political campaign. The contributions included here represent both candidate-controlled communication, such as political advertising, convention appearances, and internet sites, as well as media communication through news and debates that are not under the control of the candidate. Part I, The Battle to Control Campaign Messages, focuses on the campaign messages transmitted to voters through the electronic media, and Part II, Messages From Candidates and Voters, contains discussions of the political advertising messages at the presidential level and in major statewide races. Among the significant research results included here are details on the role of women candidates and new perspectives on the antecedents of voter cynicism and the parts that various communication formats play in voter disengagement.Overall, this volume provides a rich variety of theoretical and methodological approaches to election communication and offers valuable insight into the communication interaction between voters, candidates, and the mass media in the 1996 campaigns. As such, The Electronic Election represents a thorough analysis of the current state of campaign communication for scholars and students in all areas of political study. |
| Illustrations: |
Illustrations |
| Publication: |
US |
| Imprint: |
Lawrence Erlbaum Associates Inc |
| Returns: |
Returnable |
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