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Item Details
Title: POLITICAL ADVERTISING IN WESTERN DEMOCRACIES
PARTIES AND CANDIDATES ON TELEVISION
By: Professor Lynda Lee Kaid, Christina Holtz-Bacha
Format: Paperback

List price: £81.00
Our price: £72.90
Discount:
10% off
You save: £8.10
ISBN 10: 0803953526
ISBN 13: 9780803953529
Availability: Usually dispatched within 1-3 weeks.
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Stock: Currently 0 available
Publisher: SAGE PUBLICATIONS INC
Pub. date: 14 December, 1994
Pages: 248
Description: In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and//or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
Synopsis: In recent years political campaigns in Western democracies have relied increasingly upon television advertising to promote candidates and/or political parties. Campaigns in North America were the first to channel political messages in this way and many European campaigns have been based on the United States models. This comparative analysis highlights the differences and the similarities of campaigns in Western democracies. The various campaign styles, their methods and approaches reflect the unique political and cultural traditions of each country. Written by renowned contributors, the chapters are based on the most recent campaigns in the countries represented.
Publication: US
Imprint: SAGE Publications Inc
Returns: Returnable
Some other items by this author:
CIVIC DIALOGUE IN THE 1996 PRESIDENTIAL CAMPAIGN (HB)
CIVIC DIALOGUE IN THE 1996 PRESIDENTIAL CAMPAIGN (PB)
COMMUNICATING POLITICS (PB)
COMMUNICATION IN POLITICAL CAMPAIGNS (HB)
COMMUNICATION IN POLITICAL CAMPAIGNS (PB)
DAS FRANZ SISCHE MEDIENSYSTEM (PB)
DIE MASSENMEDIEN IM WAHLKAMPF
DIE MASSENMEDIEN IM WAHLKAMPF (PB)
DIE MASSENMEDIEN IM WAHLKAMPF (PB)
DIE MASSENMEDIEN IM WAHLKAMPF (PB)
ELECTION POSTERS AROUND THE GLOBE (HB)
ELECTRONIC ELECTION (HB)
ELECTRONIC ELECTION (PB)
ENCYCLOPEDIA OF POLITICAL COMMUNICATION
ENCYCLOPEDIA OF POLITICAL COMMUNICATION (HB)
ENOLA GAY AND THE COURT OF HISTORY (HB)
EUROPAWAHL 2004 (PB)
EUROPAWAHLKAMPF 2014 (PB)
FRAUEN UND MEDIEN
FRAUEN, POLITIK UND MEDIEN (PB)
FUNFZIG JAHRE PUBLIZISTIK
FUSSBALL - FERNSEHEN - POLITIK
HANDBOOK OF POLITICAL COMMUNICATION RESEARCH
HANDBOOK OF POLITICAL COMMUNICATION RESEARCH
HANDBOOK OF POLITICAL COMMUNICATION RESEARCH
HANDBOOK OF POLITICAL COMMUNICATION RESEARCH
HANDBOOK OF POLITICAL COMMUNICATION RESEARCH
HANDBOOK OF POLITICAL COMMUNICATION RESEARCH (HB)
HANDBOOK OF POLITICAL COMMUNICATION RESEARCH (PB)
IN DEFENSE OF PARTISAN CRITICISM (PB)
JOURNALISM EDUCATION IN EUROPE AND NORTH AMERICA (HB)
JOURNALISM EDUCATION IN EUROPE AND NORTH AMERICA (PB)
MEDIATED POLITICS IN TWO CULTURES (HB)
MEDIENPOLITIK FUR EUROPA II (PB)
MIGRANTEN UND MEDIEN (PB)
OPINION POLLS AND THE MEDIA
OPINION POLLS AND THE MEDIA (HB)
OPINION POLLS AND THE MEDIA (PB)
POLITICAL ADVERTISING IN THE 2014 EUROPEAN PARLIAMENT ELECTIONS (HB)
POLITICAL ADVERTISING IN WESTERN DEMOCRACIES
POLITICAL ADVERTISING IN WESTERN DEMOCRACIES (HB)
POLITICAL CAMPAIGN COMMUNICATON (HB)
POLITICAL COMMUNICATION IN EUROPEAN PARLIAMENTARY ELECTIONS
POLITICAL COMMUNICATION IN EUROPEAN PARLIAMENTARY ELECTIONS
POLITICAL COMMUNICATION IN EUROPEAN PARLIAMENTARY ELECTIONS (HB)
PUBLIZISTIK
ROUTLEDGE HANDBOOK OF POLITICAL ADVERTISING
ROUTLEDGE HANDBOOK OF POLITICAL ADVERTISING
ROUTLEDGE HANDBOOK OF POLITICAL ADVERTISING
ROUTLEDGE HANDBOOK OF POLITICAL ADVERTISING (HB)
SCHLUSSELWERKE FUR DIE KOMMUNIKATIONSWISSENSCHAFT (PB)
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TECHNO POLITICS IN PRESIDENTIAL CAMPAIGNING
TECHNO POLITICS IN PRESIDENTIAL CAMPAIGNING
TECHNO POLITICS IN PRESIDENTIAL CAMPAIGNING
TECHNO POLITICS IN PRESIDENTIAL CAMPAIGNING
TECHNO POLITICS IN PRESIDENTIAL CAMPAIGNING
TECHNO POLITICS IN PRESIDENTIAL CAMPAIGNING (HB)
TECHNO POLITICS IN PRESIDENTIAL CAMPAIGNING (PB)
TELEVISION AND POLITICS IN EVOLVING EUROPEAN DEMOCRACIES (HB)
TERRORISM, ELECTIONS, AND DEMOCRACY
TERRORISM, ELECTIONS, AND DEMOCRACY (HB)
TERRORISM, ELECTIONS, AND DEMOCRACY (PB)
THE ANALECTS OF CONFUCIUS
THE EU EXPANSION (HB)
THE EU EXPANSION (PB)
THE GERMAN COMMUNICATION YEARBOOK (HB)
THE GERMAN COMMUNICATION YEARBOOK (PB)
THE HANDBOOK OF ELECTION NEWS COVERAGE AROUND THE WORLD
THE HANDBOOK OF ELECTION NEWS COVERAGE AROUND THE WORLD
THE HANDBOOK OF ELECTION NEWS COVERAGE AROUND THE WORLD
THE HANDBOOK OF ELECTION NEWS COVERAGE AROUND THE WORLD
THE HANDBOOK OF ELECTION NEWS COVERAGE AROUND THE WORLD
THE HANDBOOK OF ELECTION NEWS COVERAGE AROUND THE WORLD (HB)
THE HANDBOOK OF ELECTION NEWS COVERAGE AROUND THE WORLD (PB)
THE MILLENNIUM ELECTION (HB)
THE MILLENNIUM ELECTION (PB)
THE NATIONAL RIFLE ASSOCIATION AND THE MEDIA (PB)
THE POLITICS OF REPRESENTATION (PB)
THE PROFESSIONALIZATION OF POLITICAL COMMUNICATION (PB)
THE SAGE HANDBOOK OF POLITICAL ADVERTISING
THE SAGE HANDBOOK OF POLITICAL ADVERTISING (HB)
TWITTER AND ELECTIONS AROUND THE WORLD
TWITTER AND ELECTIONS AROUND THE WORLD
TWITTER AND ELECTIONS AROUND THE WORLD
TWITTER AND ELECTIONS AROUND THE WORLD (HB)
TWITTER AND ELECTIONS AROUND THE WORLD (PB)
VIDEOSTYLE IN PRESIDENTIAL CAMPAIGNS
VIDEOSTYLE IN PRESIDENTIAL CAMPAIGNS (HB)
WAHLEN UND WAHLKAMPF IN DEN MEDIEN
WAHLKAMPF IN DEN MEDIEN WAHLKAMPF MIT DEN MEDIEN (PB)
WAHLWERBUNG ALS POLITISCHE KULTUR (PB)
WARUM NICHT GLEICH?
WIE DIE MEDIEN DIE WELT ERSCHAFFEN UND WIE DIE MENSCHEN DARIN LEBEN (PB)
WISSENSCHAFT MIT WIRKUNG (PB)
ZEITSCHRIFTEN UND ZEITSCHRIFTENFORSCHUNG (PB)

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