PUBLIC RELATIONS IN BRITAIN by Jacquie L'Etang ( 9780805838046 )

Item Details

Title:

PUBLIC RELATIONS IN BRITAIN
A HISTORY OF PROFESSIONAL PRACTICE IN THE TWENTIETH CENTURY

By:

Jacquie L'Etang

Format:

Hardback

List price:

£135.00

Our price:

£121.50

Discount:

10% off

You save:

£13.50

ISBN 10:

080583804X

ISBN 13:

9780805838046

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

TAYLOR & FRANCIS INC

Pub. date:

8 July, 2004

Pages:

290

Description:

The author asks: how did public relations develop in Britain and why? The question is answered through a narrative linking the evolution of British PR in the early 20th century to political, economic, social, and technological developments.The book highlights sociological issues and foregrounds the professionalisation of the occupation.

Synopsis:

In this book the author asks a big question: how did public relations develop in Britain and why? The question is answered through a broad ranging narrative which links the evolution of British public relations in the early twentieth century to key political, economic, social, and technological developments. Drawing on oral history interviews and extensive archival research the book highlights some of the sociological issues relevant to a study of public relations and foregrounds the professionalisation of the occupation in the second part of the twentieth century.

Illustrations:

black & white illustrations

Publication:

Imprint:

Lawrence Erlbaum Associates Inc

Returns:

Returnable

Some other items by this author:

CRITICAL PERSPECTIVES IN PUBLIC RELATIONS (HB)

CRITICAL PERSPECTIVES IN PUBLIC RELATIONS (PB)

PATHWAYS TO PUBLIC RELATIONS