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Item Details
| Title:
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PATHWAYS TO PUBLIC RELATIONS
HISTORIES OF PRACTICE AND PROFESSION |
| By: |
Burton St John (Editor), Margot Opdycke Lamme (Editor), Jacquie L'Etang (Editor) |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
113510705X |
| ISBN 13: |
9781135107055 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
24 April, 2014 |
| Series: |
Routledge New Directions in Public Relations & Communication Research |
| Pages: |
354 |
| Synopsis: |
Over the centuries, scholars have studied how individuals, institutions and groups have used various rhetorical stances to persuade others to pay attention to, believe in, and adopt a course of action. The emergence of public relations as an identifiable and discrete occupation in the early 20th century led scholars to describe this new iteration of persuasion as a unique, more systematized, and technical form of wielding influence, resulting in an overemphasis on practice, frequently couched within an American historical context.This volume responds to such approaches by expanding the framework for understanding public relations history, investigating broad, conceptual questions concerning the ways in which public relations rose as a practice and a field within different cultures and countries at different times in history. With its unique cultural and contextual emphasis, Pathways to Public Relations shifts the paradigm of public relations history away from traditional methodologies and assumptions, and provides a new and unique entry point into this complicated arena. |
| Illustrations: |
1 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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