 |
|
|
Item Details
| Title:
|
FOREIGN ADVERTISING IN CHINA
BECOMING GLOBAL, BECOMING LOCAL |
| By: |
Jian Wang |
| Format: |
Hardback |
| List price:
|
£50.50 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0813818281 |
| ISBN 13: |
9780813818283 |
| Publisher: |
IOWA STATE UNIVERSITY PRESS |
| Pub. date: |
1 August, 2000 |
| Pages: |
164 |
| Description: |
The rising prosperity of China has presented advertisers with an immense new market. This text examines the strategies adopted by multinational agencies and how the focus is slowly changing from foreign to domestic clients. |
| Synopsis: |
Based on a dissertation written for the University of Iowa in 1997 and several published articles on the subject. Discusses the entire history and practice of advertising in China, dating back to the beginning of the 20th century and the first booms in the 1920s and 1930s. Also discusses modern Chinese advertising in depth. |
| Publication: |
US |
| Imprint: |
Iowa State University Press |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|