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Item Details
| Title:
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SHAPING CHINA'S GLOBAL IMAGINATION
BRANDING NATIONS AT THE WORLD EXPO |
| By: |
Jian Wang |
| Format: |
Hardback |
| List price:
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£69.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137361719 |
| ISBN 13: |
9781137361714 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
18 December, 2013 |
| Series: |
Palgrave Macmillan Series in Global Public Diplomacy |
| Pages: |
210 |
| Description: |
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. |
| Synopsis: |
A comprehensive discussion of how countries embrace branding as a crucial element in their pursuit of soft power and why certain nation-branding efforts succeed while others fail through the example of the 2010 World Expo in Shanghai. |
| Illustrations: |
9 black & white illustrations, biography |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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