DOCOMO- JAPAN'S WIRELESS TSUNAMI by John C. Beck, Mitchell Wade ( 9780814407530 )

Item Details

Title:

DOCOMO- JAPAN'S WIRELESS TSUNAMI

By:

Format:

Hardback

List price:	£18.99
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ISBN 10:

0814407536

ISBN 13:

9780814407530

Publisher:

AMACOM

Pub. date:

1 October, 2002

Pages:

224

Language:

English, Multiple languages

Description:

DoCoMo is world's second mobile phone operator and, with its I-mode system, the first to roll out real, viable third - generation applications like Internet - ready mobile phones. This book examines risks that DoCoMo took in pursuing a technology which analysts thought was superfluous, and how their daring brought a global market into existence.

Synopsis:

"Almost a quarter century after their core management principles put them in nearly unassailable positions of market dominance, Japanese firms like Toyota, Sony, and Honda are still the standards to which other corporations aspire. Today, Japan's NTT DoCoMo is on the verge of attaining equal stature. DoCoMo is the world's second - largest mobile phone operator and, with its I-mode system, the first to roll out real, viable third - generation applications like Internet - ready mobile phones. This quantum leap in technology will very soon change the way we all send and receive information, from e-mail, paging, and voice to graphic business applications and entertainment. But DoCoMo's success came not as a result of following the hard-and-fast models of its illustrious predecessors. In fact, it is much more a reflection of the ability of DoCoMo's management to carve out a creative niche within the confines of legendarily traditional Nippon Telephone and Telegraph.Beck (co-author, The Attention Economy) and Accenture senior consultant Wade examine the enormous risks that DoCoMo took in pursuing a "bleeding edge" technology which analysts thought was superfluous, and how their daring almost single - handedly brought an entire global market into existence. This extraordinary story and the simple, powerful management themes ingrained in it that will drive companies the world over to emulate DoCoMo as they did the previous giants of Japanese industry."

Illustrations:

Illustrations

Publication:

Imprint:

Amacom

Returns:

Returnable

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