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Item Details
| Title:
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ATTENTION ECONOMY
UNDERSTANDING THE NEW CURRENCY OF BUSINESS |
| By: |
Thomas H. Davenport, John C. Beck |
| Format: |
Paperback |
| List price:
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£11.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1578518717 |
| ISBN 13: |
9781578518715 |
| Publisher: |
HARVARD BUSINESS REVIEW PRESS |
| Pub. date: |
1 July, 2002 |
| Pages: |
272 |
| Description: |
Welcome to the attention economy, in which the new scarcest resource isn't ideas or talent, but attention itself. This book argues that businesses are headed for disaster - unless they overcome the dangerously high attention deficits that threaten to cripple the workplace. |
| Synopsis: |
In today's information-flooded world, the scarcest resource is not ideas or even talent: it's attention. In this groundbreaking book, Thomas Davenport and John Beck argue that unless companies learn to effectively capture, manage, and keep it--both internally and out in the marketplace--they'll fall hopelessly behind.In The Attention Economy, the authors also outline four perspectives on managing attention in all areas of business:1) measuring attention2) understanding the psychobiology of attention3) using attention technologies to structure and protect attention4) adapting lessons from traditional attention industries like advertisingDrawing from exclusive global research, the authors show how a few pioneering organizations are turning attention management into a potent competitive advantage and recommend what attention-deprived companies should do to avoid losing employees, customers, and market share. A landmark work on the twenty-first century's new critical competency, this book is for every manager who wants to learn how to earn and spend the new currency of business. |
| Publication: |
US |
| Imprint: |
Harvard Business Review Press |
| Returns: |
Returnable |
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