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Item Details
Title: HIGH-PROFIT SELLING
WIN THE SALE WITHOUT COMPROMISING ON PRICE
By: Mark Hunter
Format: Paperback

List price: £16.99
Our price: £15.29
Discount:
10% off
You save: £1.70
ISBN 10: 0814420095
ISBN 13: 9780814420096
Availability: Usually dispatched within 1-3 weeks.
 Delivery rates
Stock: Currently 0 available
Publisher: AMACOM
Pub. date: 1 March, 2012
Series: Agency/Distributed
Pages: 272
Description: Helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher price and that success comes only to those focused on "profitable sales." This book shows readers how to: avoid negotiating; actively listen to customers; and match the benefits of their product or service with the customer's needs.
Synopsis: In the high-pressure quest to make a sale, acquire a contract, and beat out other bidders, sales professionals frequently resort to cutting prices, offering discounts, or making other concessions that cut into their operating margins-short-term strategies that are destructive to the long-term sustainability of their business. "High-Profit Selling" helps readers understand that their sales goal shouldn't simply be to sell more, but to sell more at a higher price...and that success comes only to those focused on "profitable sales." This eye-opening book shows readers how to: avoid negotiating; actively listen to customers; match the benefits of their product or service with the customer's needs and pains; confidently communicate value; successfully execute a price increase with existing customers; and ensure prospects are serious and not shopping for price. Too many salespeople believe that a sale at any price is better than no sale at all. This powerful guide helps move readers toward a profit-centered approach that will strength en their relationships and increase their bottom line.
US Grade: College Freshman
Publication: US
Imprint: Amacom
Returns: Returnable
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