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Item Details
| Title:
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MEDIACOLOGY
A MULTICULTURAL APPROACH TO MEDIA LITERACY IN THE TWENTY-FIRST CENTURY |
| By: |
Antonio Lopez |
| Format: |
Paperback |
| List price:
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£29.20 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
082049707X |
| ISBN 13: |
9780820497075 |
| Publisher: |
PETER LANG PUBLISHING INC |
| Pub. date: |
29 April, 2008 |
| Series: |
Counterpoints 343 |
| Pages: |
178 |
| Synopsis: |
Traditional media literacy models are mostly left-brained, inherited from the legacy of alphabetic literacy, the Gutenberg press revolution, and industrial mass media production. New digital media radically alter the environment: their nonlinear, multisensory, field-like properties are more right-brain oriented. Consequently, rather than focus exclusively on deconstructing the products of design objects (such as an advertisement "text"), digital learning should respond to the design of the system itself, including cultural and cognitive bias. Mediacology proposes a design-for-pattern approach called "media permaculture", which restructures media literacy to be in sync with new media practices connected with sustainability and the perceptual functions of the right brain hemisphere. In the same way that permaculture approaches gardening by establishing the natural parameters of its ecological niche, media permaculture explores the individual's "mediacological niche" in the context of knowledge communities. By applying bioregional thinking to the symbolic order, media permaculture redresses the standard one-size-fits-all literacy model by taking into account diverse cognitive strategies and emerging convergence media practices. Antonio Lopez applies a practical knowledge of alternative media, cross-cultural communication, and ecology to build a meaningful theory of media education. |
| Publication: |
US |
| Imprint: |
Peter Lang Publishing Inc |
| Returns: |
Returnable |
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