| Synopsis: |
It's good design -- not big bucks -- that sells products or ideas in visual messages, and this practical guidebook tells how. The constant challenge facing graphic designers is how to come up with head-turning layouts for clients with limited resources. While many high-visibility campaigns do have lavish dollars behind them, lots of successful, top-quality projects are produced on modest budgets. Examples of such winners are seen in the posters, promotional mailers, packages, logotypes, and magazine ads assembled in this idea-packed volume. Created by some of today's best designers, these successes prove that by using economical materials such as desktop-generated type and clip art, designers can blend budgetary concerns with professional, creative design concepts. |