JAPANESE CONSUMER BEHAVIOUR by John McCreery ( 9780824823153 )

Item Details

Title:

JAPANESE CONSUMER BEHAVIOUR
FROM WORKER BEES TO WARY SHOPPERS

By:

Format:

Hardback

List price:	£44.50
We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10:

082482315X

ISBN 13:

9780824823153

Publisher:

UNIVERSITY OF HAWAI'I PRESS

Pub. date:

31 January, 1992

Series:

ConsumAsian Series

Pages:

216

Description:

What role does consumption play in Japanese lives? In this study of consumer behaviour, an anthropologist explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Synopsis:

What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, increasing independence for women, changing family values, a shrinking birth rate, and an ageing population? Japan's first think tank devoted to the study of consumer behaviour was created to answer these questions. In this text, an anthropologist reads its research, exploring Japan through the eyes of Japanese researchers and discovering patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.

Illustrations:

illustrations

Publication:

Imprint:

University of Hawai'i Press

Returns:

Non-returnable

Some other items by this author:

BROAD GRINS;

BROAD GRINS; (HB)

JAPANESE CONSUMER BEHAVIOUR