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Item Details
Title: JAPANESE CONSUMER BEHAVIOUR
FROM WORKER BEES TO WARY SHOPPERS
By: John McCreery
Format: Electronic book text

List price: £37.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1136831177
ISBN 13: 9781136831171
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 8 April, 2014
Series: ConsumAsian Series
Pages: 278
Synopsis: What role does consumption play in Japanese lives that are more than study, work and shopping? How have those lives changed since World War II as Japan has wrestled with the meaning of white-collar careers, women spreading their wings, changing family values, a shrinking birth rate, an aging population? This book explores Japan through the eyes of Japanese researchers and discovers patterns of change that are both uniquely Japanese and shared by consumers in other advanced industrial nations.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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