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Item Details
| Title:
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HOSPITALITY AND TRAVEL MARKETING
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| By: |
Alastair M. Morrison |
| Format: |
Hardback |
| List price:
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£44.00 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
0827366205 |
| ISBN 13: |
9780827366206 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
16 November, 1995 |
| Edition: |
2nd Revised edition |
| Pages: |
576 |
| Description: |
The comprehensive hospitality and travel marketing system model contained in this book highlights the marketing functions and techniques every professional will need to understand to thrive in the 1990s and beyond. 200 illus. |
| Synopsis: |
Comprehensive and up-to-date coverage of marketing theory and techniques for the hospitality industry. Beginning with the basic principles of marketing, the text advances through clear, step-by-step instructions for developing, implementing and evaluating a hospitality industry marketing plan to achieve organizational goals. Updated information includes many current and specific industry examples that reinforce learning and understanding through recognizable case studies. An 8-page, full-color insert shows actual display ads created as part of industry marketing efforts. Detailed coverage of the nine P's of hospitality marketing (product, people, packaging, programming, place, promotion, partnership, public relations, and pricing) provides a thorough understanding, and solid preparation for a career in hospitality and travel marketing. |
| Publication: |
US |
| Imprint: |
Delmar Cengage Learning |
| Returns: |
Non-returnable |
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