| Title:
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MARKETING AND MANAGING TOURISM DESTINATIONS
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| By: |
Alastair M. Morrison |
| Format: |
Paperback / softback |
| List price:
|
£51.99 |
| Our price: |
£46.79 |
| Discount: |
|
| You save:
|
£5.20 |
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| ISBN 10: |
1032380691 |
| ISBN 13: |
9781032380698 |
| Availability: |
Usually dispatched within 3-5 days.
 Delivery
rates
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| Stock: |
Currently 19 available |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
11 July, 2023 |
| Edition: |
3 ed |
| Pages: |
720 |
| Description: |
This book is a comprehensive and integrated introductory textbook covering destination management and marketing in one volume. It focuses on how destination management is planned, implemented, and evaluated as well as the management and operations of destination management organizations (DMOs). |
| Illustrations: |
34 Line drawings, color; 296 Halftones, color; 330 Illustrations, color |
| Returns: |
Returnable |