| Title:
|
CONSUMER BEHAVIOR
|
| By: |
Harold W. Berkman, Joseph Sirgy, Jay D. Lindquist |
| Format: |
Hardback |
| List price:
|
£60.99 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
0844236748 |
| ISBN 13: |
9780844236742 |
| Publisher: |
NTC PUBLISHING GROUP,U.S. |
| Pub. date: |
1 January, 1997 |
| Pages: |
641 |
| Description: |
Based on a theory foundation, this text emphasizes application to real-life consumer and marketer decisions. It contains sixteen chapters that examine the psychological influences impacting consumer decision making. |
| Synopsis: |
Based on a strong theory foundation, this text emphasizes application to real-life consumer and marketer decisions. Sixteen full-colour chapters move at an exciting, attention-capturing pace, examining the psychological influences impacting consumer decision making. |
| Illustrations: |
illustrations (chiefly colour) colour facsimiles |
| Publication: |
US |
| Imprint: |
NTC Publishing Group,U.S. |
| Returns: |
Non-returnable |