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Item Details
| Title:
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NEW DIMENSIONS IN MARKETING/QUALITY-OF-LIFE RESEARCH
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| By: |
Joseph Sirgy, A. Coskun Samli |
| Format: |
Hardback |
| List price:
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£74.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
0899308864 |
| ISBN 13: |
9780899308869 |
| Publisher: |
ABC-CLIO |
| Pub. date: |
19 May, 1995 |
| Pages: |
400 |
| Description: |
This work explores the latest measures and methods in QOL (quality of life) marketing research, the ways in which the QOL concept is embodied in various functional areas of the marketing enterprise and how it is appearing in different market segments and industries. |
| Synopsis: |
A collection of carefully edited papers selected for their range and diversity of topics, New Dimensions in Marketing/Quality-of-Life Research picks up where Samli's first Quorum book (1987) left off. Now Sirgy and Samli along with their contributors explore the latest measures and methods in QOL marketing research, the ways in which QOL concept is embodied in various functional areas of the marketing enterprise, and how it's appearing in different market segments and industries. The result is a cogent overview of how this emerging marketing concept is guiding the way goods and services are sold, and its impact on policy-makers. A wide-ranging discussion and information resource for teachers, students, and marketing practitioners. |
| Illustrations: |
black & white illustrations |
| Publication: |
US |
| Imprint: |
Quorum Books,U.S. |
| Returns: |
Non-returnable |
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