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Item Details
Title: THE MOUSE THAT ROARED
DISNEY AND THE END OF INNOCENCE
By: Henry A. Giroux
Format: Hardback

List price: £18.95


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 0847691098
ISBN 13: 9780847691098
Publisher: ROWMAN & LITTLEFIELD
Pub. date: 22 April, 1999
Pages: 208
Description: Cultural practices and institutions shape nearly every aspect of our lives. The author takes up this issue by looking at one of the world's most influential corporations. He explores the ways in which the Disney Corporation has become a political force in shaping images of public memory.
Synopsis: How are children - and their parents - affected by the world's most influential corporation? Henry A. Giroux explores the surprisingly diverse ways in which Disney, while hiding behind a cloak of innocence and entertainment, strives to dominate global media and shape the desires, needs, and futures of today's children. Giroux takes the reader inside the company's vision of the full range of its media - its films, television, famous characters, and spin-off products, as well as its special school, Celebration. He reveals how Disney idealizes and implements its goal of building a world culture - based on innocence and morals, but insidious in its consumerist exploits.
Publication: US
Imprint: Rowman & Littlefield
Returns: Returnable
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