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Item Details
| Title:
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POLITICAL MARKETING
THEORY AND CONCEPTS |
| By: |
Robert P. Ormrod, Stephan C. M. Henneberg, Nicholas O'Shaughnessy |
| Format: |
Paperback |
| List price:
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£51.99 |
| Our price: |
£46.79 |
| Discount: |
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| You save:
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£5.20 |
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| ISBN 10: |
0857025813 |
| ISBN 13: |
9780857025814 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
SAGE PUBLICATIONS LTD |
| Pub. date: |
13 May, 2013 |
| Edition: |
Annotated edition |
| Series: |
SAGE Advanced Marketing Series |
| Pages: |
224 |
| Description: |
Written by authoritative figures in the field, this unique textbook provides students with an in-depth understanding of the fundamental theoretical and conceptual groundings of political marketing. |
| Synopsis: |
Electronic inspection copies are available for instructorsPolitical Marketing: Theories and Concepts provides students with a valuable and critical understanding of how political parties use marketing to attain their aims. Unlike other textbooks, this text explicitly focuses on the theoretical underpinnings and cutting edge concepts used by political parties, allowing students to gain key insights into how they win elections and remain in power. With an engaging and thought provoking topic selection, these field-leading authors have ensured that this often complex and theoretically advanced topic is clearly accessible for a student audience and novice researchers. Key features of each chapter include:- Short chapter introduction and learning summaries- Discussion questions to share in the classroom- Annotated suggestions for further reading- Lists of key terms to considerThis text is essential reading for advanced undergraduate and postgraduate students on political marketing courses. Dr Robert P. Ormrod, University of Aarhus, DenmarkDr Stephan C. Henneberg, University of ManchesterProfessor Nicholas J. O'Shaughnessy, Queen Mary, University of London |
| Publication: |
UK |
| Imprint: |
SAGE Publications Ltd |
| Returns: |
Returnable |
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