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Item Details
Title: MARKETING THE THIRD REICH
PERSUASION, PACKAGING AND PROPAGANDA
By: Nicholas O'Shaughnessy
Format: Electronic book text

List price: £29.99


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ISBN 10: 1351669893
ISBN 13: 9781351669894
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 25 September, 2017
Series: Routledge Studies in Fascism and the Far Right
Pages: 272
Synopsis: In this fascinating volume, Nicholas O'Shaughnessy elucidates the phenomenon of the Nazi propaganda machine via the perspective of consumer marketing, conceptualizing the Reich as a product campaign. This is the first book to use marketing scholarship to study the Third Reich, to apply marketing concepts and categories and explain how the Nazis actually organised and implemented them. Such a radical, in-depth analysis will be an invaluable resource for all scholars of marketing history, political marketing, propaganda and history.This book illuminates how, in Nazi Germany, propaganda and political marketing existed not merely as an instrument of government, as with other regimes, but the very medium through which government governed. Ultimately the concern is with the `engineering of consent'- with how public opinion can be created, and governments made, via advanced tools of persuasion migrated from the consumer economy. The two perspectives invoked, political marketing and propaganda, are independent and interdependent. Marketing the Third Reich outlines the connection between a mass culture and a political movement; and argues that the culture of consumption influences, even contaminates, politics - and that the two spheres affect each other, a consumerised politics and a politicised consumption. Thus Nazism functioned as a brand, and almost everything it did had a persuasive purpose. And with obvious parallels drawn between Adolf Hitler's use of the living theatre of politics then, and our public-political dramaturgy to-day, between his lies and our post-truth, the book leaves us with a frightening question:Was Adolf Hitler ahead of his time?
Illustrations: 34 Halftones, black and white; 34 Illustrations, black and white
Publication: UK
Imprint: Routledge
Returns: Non-returnable
Some other items by this author:
FAITH AFTER FOUNDATIONALISM
LIGHT, LIBERTY AND LEARNING (HB)
MARKETING THE THIRD REICH
MARKETING THE THIRD REICH
MARKETING THE THIRD REICH (HB)
MARKETING THE THIRD REICH (PB)
PERSUASION IN ADVERTISING
PERSUASION IN ADVERTISING
PERSUASION IN ADVERTISING
PERSUASION IN ADVERTISING
PERSUASION IN ADVERTISING
PERSUASION IN ADVERTISING
POLITICAL MARKETING
POLITICAL MARKETING (HB)
POLITICAL MARKETING (PB)
PROPAGANDA (HB)
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS (HB)
THE UNDERMINING OF BELIEFS IN THE AUTONOMY AND RATIONALITY OF CONSUMERS (PB)

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