ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING by Kenneth D. Lawrence (Editor), Ronald K. Klimberg (Editor), Kenneth D. Lawrence ( 9780857242013 )

Item Details

Title:

ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING

By:

Kenneth D. Lawrence (Editor), Ronald K. Klimberg (Editor), Kenneth D. Lawrence

Format:

Hardback

List price:

£91.99

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£82.79

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You save:

£9.20

ISBN 10:

0857242016

ISBN 13:

9780857242013

Availability:

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Publisher:

EMERALD PUBLISHING LIMITED

Pub. date:

26 August, 2010

Series:

Advances in Business and Management Forecasting 9

Pages:

256

Description:

Presents advanced studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making. This title covers such topics as: sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, and more.

Synopsis:

"Advances in Business and Management Forecasting" is a blind refereed serial publication published on an annual basis. The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing, and strategic decision making (an accurate, robust forecast is critical to effective decision making). It is the hope and direction of the research annual to become an applications and practitioner-oriented publication. The topics of this title will normally include sales and marketing, forecasting, new product forecasting, judgmentally-based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. It is both the hope and direction of the editorial board to stimulate the interest of the practitioners of forecasting to methods and techniques that are relevant. In Volume 7, there are sections devoted to financial applications of forecasting, as well as marketing demand applications. There are, also, sections on forecasting methodologies and evaluation, as well as on other application areas of forecasting.

Publication:

Imprint:

Emerald Group Publishing Limited

Returns:

Returnable

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ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING