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Item Details
| Title:
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ADVANCES IN BUSINESS AND MANAGEMENT FORECASTING
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| By: |
Kenneth D. Lawrence (Editor), Ronald K. Klimberg (Editor) |
| Format: |
Electronic book text |
| List price:
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£80.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1784412082 |
| ISBN 13: |
9781784412081 |
| Publisher: |
EMERALD PUBLISHING LIMITED |
| Pub. date: |
20 November, 2014 |
| Series: |
Advances in Business and Management Forecasting 10 |
| Pages: |
350 |
| Description: |
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. |
| Synopsis: |
The objective of this research annual is to present state-of-the-art studies in the application of forecasting methodologies to such areas as sales, marketing and strategic decision making. It is the hope and direction of this research annual to become an applications and practitioner oriented publication. Topics will include sales and marketing, forecasting, new product forecasting, judgementally based forecasting, the application of surveys to forecasting, forecasting for strategic business decisions, improvements in forecasting accuracy, and sales response models. |
| Publication: |
UK |
| Imprint: |
Emerald Publishing Limited |
| Returns: |
Non-returnable |
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