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Item Details
Title:
CULT OF BEAUTY
GENDER DISCOURSE IN INDIAN ADVERTISING
By:
Jaishri Jethwaney
Format:
Hardback
List price:
£130.00
Our price:
£117.00
Discount:
10
% off
You save:
£13.00
ISBN 10:
1032613580
ISBN 13:
9781032613581
Availability:
Usually dispatched within 1-3 weeks.
Delivery rates
Stock:
Currently
0
available
Publisher:
TAYLOR & FRANCIS LTD
Pub. date:
12 March, 2024
Pages:
160
Description:
This book deconstructs the quintessential Indian woman that the advertising industry portrays across the spectrum by looking at Indian advertisements across multiple brands with a gender lens based on societal and sociological perspectives.
Illustrations:
12 Tables, black and white; 12 Line drawings, black and white; 12 Illustrations, black and white
Returns:
Returnable
Some other items by this author:
ADVERTISING MANAGEMENT (PB)
ADVERTISING MANAGEMENT (PB)
BEAUTY PARADIGM
CORPORATE COMMUNICATION
CORPORATE COMMUNICATION (HB)
CORPORATE COMMUNICATION (PB)
CORPORATE COMMUNICATIONS: CORPORATE COMMUNICATIONS (PB)
PUBLIC RELATIONS MANAGEMENT (PB)
SOCIAL SECTOR COMMUNICATION (HB)
SOCIAL SECTOR COMMUNICATION IN INDIA
SOCIAL SECTOR COMMUNICATION IN INDIA
SOCIAL SECTOR COMMUNICATION IN INDIA
SOCIAL SECTOR COMMUNICATION IN INDIA (HB)
WHEN INDIA VOTES
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