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Item Details
| Title:
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MANAGING CREATIVITY
EXPLORING THE PARADOX |
| By: |
Barbara Townley (Editor), Professor Nic Beech (Editor) |
| Format: |
Paperback |
| List price:
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£43.99 |
| Our price: |
£39.59 |
| Discount: |
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| You save:
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£4.40 |
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| ISBN 10: |
1107403731 |
| ISBN 13: |
9781107403734 |
| Availability: |
Usually dispatched within 1-3 weeks.
 Delivery
rates
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| Stock: |
Currently 0 available |
| Publisher: |
CAMBRIDGE UNIVERSITY PRESS |
| Pub. date: |
16 June, 2011 |
| Pages: |
364 |
| Description: |
In this book, experts from a diverse range of fields discuss the challenges and opportunities of managing people in creative industries. |
| Synopsis: |
What are the challenges and opportunities of managing people in creative industries? How are the tensions between creative and commercial pressures mediated? The creative industries are an area of increasing economic importance. Yet creative industries and creative-based organizations are rife with problems such as whether and how control of the creative process should be exercised; the extent to which knowledge of creative production may be made explicit; and how the 'connection' between producer and consumer should be mediated. In Managing Creativity a team of experts from a diverse range of fields - including management, fine art, music, the internet, design, theatre and publishing - discuss these and other problems concerning the relationship between management and creativity. Developing an appreciation of these problems is theoretically productive, not only because it throws light onto our understanding of creative-based organizations, but also because it can be revelatory about organizations more generally. |
| Illustrations: |
Illustrations |
| Publication: |
UK |
| Imprint: |
Cambridge University Press |
| Returns: |
Returnable |
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