EMERGING MARKET MULTINATIONALS by Alvaro Cuervo-Cazurra, William Newburry, Seung-ho Park ( 9781107421523 )

Item Details

Title:

EMERGING MARKET MULTINATIONALS
MANAGING OPERATIONAL CHALLENGES FOR SUSTAINED INTERNATIONAL GROWTH

By:

Alvaro Cuervo-Cazurra, William Newburry, Seung-ho Park

Format:

Paperback

List price:

£26.99

Our price:

£24.29

Discount:

10% off

You save:

£2.70

ISBN 10:

1107421527

ISBN 13:

9781107421523

Availability:

Usually dispatched within 1-3 weeks.

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Stock:

Currently 0 available

Publisher:

CAMBRIDGE UNIVERSITY PRESS

Pub. date:

17 March, 2016

Pages:

230

Description:

This book examines the challenges faced by emerging market multinationals as they develop their international operations and proposes actionable solutions.

Synopsis:

Emerging market multinationals are becoming leaders in their industries, able to compete on equal terms with firms from advanced economies, but their paths toward global leadership are not always smooth. This book examines the specific challenges faced by emerging market multinationals as they seek to develop their international operations and proposes actionable solutions for them. The authors seamlessly combine academic analyses with a rich selection of real-world cases to provide a clear framework for understanding some of the barriers that prevent firms from emerging economies from succeeding abroad and show readers what actions can be taken to achieve sustained international growth. With clear, concise arguments and examples that bring the discussion to life, this insightful book will appeal to managers and students alike.

Illustrations:

3 b/w illus. 10 tables

Publication:

Imprint:

Cambridge University Press

Returns:

Returnable

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