 |
|
|
Item Details
| Title:
|
SCALING THE TAIL
MANAGING PROFITABLE GROWTH IN EMERGING MARKETS |
| By: |
Seung Ho Park, Gerardo R. Ungson, Andrew Cosgrove |
| Format: |
Electronic book text |
| List price:
|
£25.00 |
|
We currently do not stock this item, please contact the publisher directly for
further information.
|
|
|
|
|
|
| ISBN 10: |
1137538589 |
| ISBN 13: |
9781137538581 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
7 August, 2015 |
| Description: |
This book presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." This model focuses on specialized market niches, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. |
| Synopsis: |
This book discusses the pitfalls of traditional scaling methods and presents a framework for a different type of profitable growth for multinational companies in emerging markets: "scaling the tail." By extending more recent advances in value-distribution, in which peripheral sales (those in the "tail") outnumber traditional mass-sales (those in the center of any distribution), the authors provide fine-grained insights into how multinational firms in the consumer goods and retailing sectors in emerging markets focus on specialized market niches using high-end brands, flanking particular segments and product-categories, developing deeply nuanced localization strategies, and installing supportive management systems. These findings are based on in-depth field interviews, along with a survey of 253 managers in 10 countries, conducted under the auspices of a collaborative Ernst and Young team and the Economist Intelligence Unit. |
| Illustrations: |
9 Illustrations, unspecified; 37 Tables, unspecified; 31 Figures |
| Publication: |
UK |
| Imprint: |
Palgrave Pivot |
| Returns: |
Non-returnable |
|
|
|
 |
|
|
|
|
|
Little Worried Caterpillar (PB)
Little Green knows she''s about to make a big change - transformingfrom a caterpillar into a beautiful butterfly. Everyone is VERYexcited! But Little Green is VERY worried. What if being a butterflyisn''t as brilliant as everyone says?Join Little Green as she finds her own path ... with just a littlehelp from her friends.
|
|
All the Things We Carry PB
What can you carry?A pebble? A teddy? A bright red balloon? A painting you''ve made?A hope or a dream?This gorgeous, reassuring picture book celebrates all the preciousthings we can carry, from toys and treasures to love and hope. With comforting rhymes and fabulous illustrations, this is a warmhug of a picture book.
|
|
|
|