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Item Details
Title:
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B2B MARKETING FOR DUMMIES
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By: |
Dummies |
Format: |
Paperback |
List price:
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£19.99 |
We believe that this item is permanently unavailable, and so we cannot source
it.
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ISBN 10: |
1118758188 |
ISBN 13: |
9781118758182 |
Publisher: |
JOHN WILEY & SONS INC |
Pub. date: |
11 September, 2015 |
Pages: |
384 |
Synopsis: |
Jump into successful B2B marketing with this comprehensive guide If your business operates within the business-to-business (B2B) market by selling goods or services to other businesses, then B2B marketing is the lifeblood of your company. B2B Marketing For Dummies takes the mystery out of the various intertwined practices that make up successful B2B marketing campaigns, and shows you how to combine those practices to create your own lucrative initiatives. Written in the fun, friendly style that the For Dummies series of books is known for, this comprehensive, hands-on guide to B2B marketing will serve as your playbook for understanding the underlying principles of business-to-business marketing, and applying those principles in a manner that breeds success. First you'll jump into an exploration of exactly what B2B marketing is, and then grow to understand the multi-layered strategy of communications, campaigns, and relationship management involved with this type of marketing effort.The book will help readers: Fully understand the differences between B2B and B2C (business-to-consumer) marketing practices, and understand how to use B2B marketing to convert targeted business prospects into clients Put together a successful, multi-tiered B2B marketing strategy Create meaningful content that will help drive your marketing initiatives Understand how to use technology and social media in your B2B marketing campaigns Measure the success of your campaigns and use your data wisely If you're a business owner or sales professional looking to fully understand B2B marketing and start putting your own campaigns to work today, this comprehensive and fun guide can help get you where you want to go. |
Returns: |
Returnable |
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Ramadan and Eid al-Fitr
A celebratory, inclusive and educational exploration of Ramadan and Eid al-Fitr for both children that celebrate and children who want to understand and appreciate their peers who do.
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