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Item Details
| Title:
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MARKETING, COPYRIGHT UPDATE
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| By: |
James Burrow |
| Format: |
Hardback |
| List price:
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£85.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1133108148 |
| ISBN 13: |
9781133108146 |
| Publisher: |
CENGAGE LEARNING, INC |
| Pub. date: |
27 April, 2011 |
| Edition: |
International Edition |
| Pages: |
736 |
| Description: |
Presents marketing as a set of skills and knowledge combined with economics, finance, and career planning to create strategic plans. This title helps students learn the foundations and functions needed to successfully market goods, services, and ideas to consumers. |
| Synopsis: |
MARKETING 3E has been updated for 2011! This copyright 2012 edition includes a new Social Media Unit as well as a Math Review Appendix. MARKETING 3E is the program that introduces you to the foundations and functions needed to successfully market goods, services and ideas to consumers. While you study business foundations, economics, selling, human relations, communications, distribution, promotion, product planning, and pricing, you will also see marketing as a career choice from a "big picture" perspective. Because most marketing programs have active DECA memberships, there is a strong correlation of content to DECA's performance indicators. |
| Publication: |
US |
| Imprint: |
South-Western College Publishing |
| Returns: |
Returnable |
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