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Item Details
Title:
SOCIAL MEDIA MARKETING
A STRATEGIC APPROACH
By:
Mary Roberts, Melissa Barker, Debra L. Zahay
Format:
Paperback
List price:
£54.99
Our price:
£52.24
Discount:
5
% off
You save:
£2.75
ISBN 10:
1305502752
ISBN 13:
9781305502758
Availability:
Last available stock.
Delivery rates
Stock:
Currently
2
available
Publisher:
CENGAGE LEARNING, INC
Pub. date:
22 March, 2016
Edition:
2nd edition
Pages:
400
Synopsis:
Prepare for a successful career in social media marketing or a related field with the unique emphasis found only in SOCIAL MEDIA MARKETING: A STRATEGIC APPROACH, 2E. Each chapter in this popular book includes a section on creating a personal brand, which is useful to current or future professionals at any stage of career development. This edition emphasizes how to use social media techniques, detailed in the book, to develop and maintain a strong personal brand. Helpful discussions also address a full range of online and offline elements you can use to create a viable personal branding strategy. You learn how to use graphical concepts to structure and strategize within what is otherwise a chaotic social media milieu. This edition summarizes many of today's best practices for marketing activities on social media platforms to assist you in functioning most effectively and dealing with the rapid change that is a hallmark of social media.
Publication:
US
Imprint:
CENGAGE Learning Custom Publishing
Returns:
Returnable
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