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Item Details
Title: CHILDREN AS CONSUMERS
A PSYCHOLOGICAL ANALYSIS OF THE YOUNG PEOPLE'S MARKET
By: Adrian Furnham, Barrie Gunter
Format: Electronic book text

List price: £31.99


We currently do not stock this item, please contact the publisher directly for further information.

ISBN 10: 1134666926
ISBN 13: 9781134666928
Publisher: TAYLOR & FRANCIS LTD
Pub. date: 28 January, 2008
Series: International Series in Social Psychology
Pages: 224
Synopsis: The children's and teenagers' market has become increasingly significant as young people have become more affluent and have an ever growing disposable income. Children as Consumers traces the stages of consumer development through which children pass and examines the key sources of influence upon young people's consumer socialisation. It examines: * the kinds of things young people consume * how they use their money * how they respond to different types of advertising * whether they need to be protected through special legislation and regulation * market research techniques that work well with young people. Children as Consumers will be useful to students of psychology, sociology, business and media studies, as well as professionals in advertising and marketing.
Publication: UK
Imprint: Routledge
Returns: Non-returnable
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50 PSYCHOLOGY IDEAS YOU REALLY NEED TO KNOW (HB)
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ASSESSING BUSINESS POTENTIAL (PB)
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ASSESSMENT AND SELECTION IN THE 21ST CENTURY
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ATTITUDES TO BROADCASTING OVER THE YEARS (PB)
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BAD APPLES
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BEHIND AND IN FRONT OF THE SCREEN (HB)
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BIODATA
BIODATA
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BODY LANGUAGE AT WORK (PB)
BODY LANGUAGE IN BUSINESS
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BROADCAST TELEVISION EFFECTS IN A REMOTE COMMUNITY
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BROADCAST TELEVISION EFFECTS IN A REMOTE COMMUNITY (HB)
BROADCAST TELEVISION EFFECTS IN A REMOTE COMMUNITY (PB)
BUSINESS WATCHING (PB)
CELEBRITY CAPITAL (HB)
CELEBRITY CAPITAL (PB)
CHILDREN & TELEVISION
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COMMUNICATION IN PERSPECTIVE (PB)
COMPLEMENTARY MEDICINE
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COMPLETE PSYCHOLOGY
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CONSUMER PROFILES
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CORPORATE ASSESSMENT
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DIM SUM FOR MANAGERS (PB)
DISENCHANTMENT (HB)
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MEDIA SEX
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MYTHS OF WORK
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NEWS AND THE NET
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