Title:
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ADVERTISING TO CHILDREN ON TV
CONTENT, IMPACT, AND REGULATION |
By: |
Barrie Gunter, Caroline Oates, Mark Blades |
Format: |
Electronic book text |
List price:
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£25.19 |
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ISBN 10: |
1410611248 |
ISBN 13: |
9781410611246 |
Publisher: |
LAWRENCE ERLBAUM ASSOCIATES INC |
Pub. date: |
15 September, 2004 |
Pages: |
224 |
Synopsis: |
The current rapid growth of TV platforms in terrestrial, sattelite, and cable formats will soon move into digital transmission, offering opportunities for greater commercialization through advertising on media that have not previously been exploited. In |
Publication: |
US |
Imprint: |
Lawrence Erlbaum Associates Inc |
Returns: |
Non-returnable |