| Title:
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PROFILES IN SMALL BUSINESS
A COMPETITIVE STRATEGY APPROACH |
| By: |
Margo E. Anderson, Lowell R. Jacobsen, Gavin Reid |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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| ISBN 10: |
1134961448 |
| ISBN 13: |
9781134961443 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
1 January, 2002 |
| Pages: |
224 |
| Synopsis: |
A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to `ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |