PROFILES IN SMALL BUSINESS by Margo E. Anderson, Lowell R. Jacobsen ( 9781138983922 )

Item Details

Title:

PROFILES IN SMALL BUSINESS
A COMPETITIVE STRATEGY APPROACH

By:

Margo E. Anderson, Lowell R. Jacobsen

Format:

Paperback

List price:

£28.99

Our price:

£26.09

Discount:

10% off

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£2.90

ISBN 10:

1138983926

ISBN 13:

9781138983922

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Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

30 April, 2016

Pages:

224

Synopsis:

A new analytical approach to small firms' cases, which * Uses rich primary source data on modern small businesses * Combines business strategy and industrial organization * Presents detailed Profiles on diverse small businesses * Shows how successful small businesses achieve competitive advantage * Considers both extended rivalry and financial structure * Shows how to 'ground' small business theory in reality Profiles in Small Businesses has a companion volume Small Business Enterprise by Gavin Reid (also published by Routledge, Hb: 0-415-05681-0: GBP45.00) which contains a full analysis (ranging from econometrics to the ethics of competition) of the larger sample of small businesses from which the Profiles are drawn.

Publication:

Imprint:

Routledge

Returns:

Returnable

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