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Item Details
| Title:
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PUBLIC RELATIONS METRICS
RESEARCH AND EVALUATION |
| By: |
Betteke van Ruler (Editor), Ana Tkalac Vercic (Editor), Dejan Vercic (Editor) |
| Format: |
Electronic book text |
| List price:
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£34.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1135593272 |
| ISBN 13: |
9781135593278 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
28 May, 2008 |
| Edition: |
3rd Revised edition |
| Series: |
Routledge Communication Series |
| Pages: |
344 |
| Synopsis: |
Responding to the increasing need in academia and the public relations profession, this volume presents the current state of knowledge in public relations measurement and evaluation. The book brings together ideas and methods that can be used throughout the world, and scholars and practitioners from the United States, Europe, Asia, and Africa are represented. |
| Illustrations: |
36 Tables, black and white |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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