CULTURE AND PUBLIC RELATIONS by Krishnamurthy Sriramesh (Editor), Dejan Vercic (Editor) ( 9781136514425 )

Item Details

Title:

CULTURE AND PUBLIC RELATIONS

By:

Krishnamurthy Sriramesh (Editor), Dejan Vercic (Editor)

Format:

Electronic book text

List price:	£39.99
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ISBN 10:

1136514422

ISBN 13:

9781136514425

Publisher:

TAYLOR & FRANCIS LTD

Pub. date:

4 May, 2012

Series:

Routledge Communication Series

Pages:

290

Synopsis:

Culture and Public Relations explores the impact of culture - societal and organizational - through the global lens of public relations. Structuring the volume around three themes -- culture as an environment for public relations; the culture of PR globally; and the impact of PR on culture -- the editors bring together compelling discussions on such questions as how spirituality, religion, and culture have affected public relations, and how public relations culture has been affected by the "corporate cultures" of business enterprises. Additionally, the volume provides studies on the effect of culture on public relations practice in specific countries. With contributors from Europe, Asia, Australia, and North America, this collection offers international perspectives on a topic that is growing increasingly important in public relations study and practice. It is required reading for scholars, researchers, and students in public relations and also has much to offer the business discipline, for those seeking to integrate culture and communication to their practices.

Illustrations:

5 Tables, black and white

Publication:

Imprint:

Routledge

Returns:

Non-returnable

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