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Item Details
Title:
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INTERNATIONAL BUSINESS
STRATEGY AND THE MULTINATIONAL COMPANY |
By: |
K. Praveen Parboteeah, John B. Cullen |
Format: |
Electronic book text |
List price:
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£70.00 |
We currently do not stock this item, please contact the publisher directly for
further information.
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ISBN 10: |
1135967970 |
ISBN 13: |
9781135967970 |
Publisher: |
TAYLOR & FRANCIS LTD |
Pub. date: |
1 July, 2009 |
Pages: |
500 |
Synopsis: |
This book covers the same material and more when compared with other international business texts, yet it is priced for the student's pocketbook.A new international business text for a new and ever changing global environment. With a unique chapter covering International E-Commerce, Cullen is written in a unique way. Issues link the chapters. The logic is that to choose and implement strategies in international business, you need to understand the global, institutional, and cultural environment. In turn, you need to align functional strategies to support the more general multinational strategies. From the student's point of view, the approach is designed to answer the questions of "why do I really need to know all of this stuff?" Unfortunately, the companion website for this book is no longer available. If you would like access to the materials, please contact SalesHSS@taylorandfrancis.com. |
Illustrations: |
Text design based on Media Today; 5 Line drawings, color; 44 Tables, black |
Publication: |
UK |
Imprint: |
Routledge |
Returns: |
Non-returnable |
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