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Item Details
| Title:
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KEITH'S RADIO STATION
BROADCAST, SATELLITE, AND INTERNET |
| By: |
John Allen Hendricks, Bruce Mims |
| Format: |
Electronic book text |
| List price:
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£49.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136027858 |
| ISBN 13: |
9781136027857 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
7 August, 2014 |
| Edition: |
9th New edition |
| Pages: |
503 |
| Synopsis: |
Keith's Radio Station offers a concise and insightful guide to all aspects of radio operations, explaining the functions performed within every professionally managed station. Now in its ninth edition, this book continues its long tradition of guiding readers to a solid understanding of who does what, when, and why.This new edition explains what "radio" in America has been, where it is today, and where it is going. Covering the basics of how programming is produced, financed and delivered across a spectrum of technologies, including the newest technological trends such as streaming and podcasting, satellite, and HD Radio, John Allen Hendricks and Bruce Mims argue that the future of radio remains bright and strong as it continues to evolve with emerging technologies.New to this edition:New and updated essays from industry leaders discussing how radio is evolving in an era of rapidly changing technologyA thorough examination of Internet radio, online music services, and mobile listening devicesAn analysis of how new technologies have fragmented the advertising dollarA discussion of station website content and promotional usage of social mediaA revised examination of technologically advanced strategies used in traffic and billing departmentsUpdated, full-color photos and illustrations.The new companion website features content for both students and instructors, including an instructors' manual, lecture slides, test questions, audio examples of key concepts, quizzes for students, and links to further resources. |
| Publication: |
UK |
| Imprint: |
Focal Press |
| Returns: |
Non-returnable |
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