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Item Details
| Title:
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SOCIAL MEDIA AND STRATEGIC COMMUNICATIONS
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| By: |
Hana S. Noor al-Deen (Editor), John Allen Hendricks (Editor) |
| Format: |
Electronic book text |
| List price:
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£60.00 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1137287055 |
| ISBN 13: |
9781137287052 |
| Publisher: |
PALGRAVE MACMILLAN |
| Pub. date: |
24 May, 2013 |
| Description: |
Social Media and Strategic Communications provides truly comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. |
| Synopsis: |
Social Media and Strategic Communications provides comprehensive and original scholarly research that exhibits the strategic implementation of social media in both advertising and public relations. Policies, codes of ethics, and recommendations set by business organizations for best practices are also examined. Various research methodologies are employed to analyze the communication strategies applied by advertisers and public relations practitioners who have embraced social media as an integral part of their operations in order to develop and maintain strong and lasting relationships with customers and the public. |
| Illustrations: |
28 figures |
| Publication: |
UK |
| Imprint: |
Palgrave Macmillan |
| Returns: |
Non-returnable |
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