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Item Details
| Title:
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TOURISM MARKETING FOR CITIES AND TOWNS
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| By: |
Bonita Kolb |
| Format: |
Electronic book text |
| List price:
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£39.99 |
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We believe that this item is permanently unavailable, and so we cannot source
it.
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| ISBN 10: |
1136352945 |
| ISBN 13: |
9781136352942 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
13 March, 2006 |
| Pages: |
328 |
| Synopsis: |
Tourism Marketing for Cities and Towns provides thorough and succinct coverage of marketing theory specific to the tourism industry. It focuses on developing the branded destination with special emphasis on promotional planning. In addition, it contains numerous international examples, discussion questions, and strategic planning worksheets. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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