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Item Details
| Title:
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MARKETING STRATEGY FOR CREATIVE AND CULTURAL INDUSTRIES
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| By: |
Bonita M. Kolb |
| Format: |
Electronic book text |
| List price:
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£36.99 |
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We currently do not stock this item, please contact the publisher directly for
further information.
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| ISBN 10: |
1317429788 |
| ISBN 13: |
9781317429784 |
| Publisher: |
TAYLOR & FRANCIS LTD |
| Pub. date: |
29 January, 2016 |
| Series: |
Mastering Management in the Creative and Cultural Industries |
| Pages: |
246 |
| Synopsis: |
Successful marketing strategies are a vital aspect of any business. This textbook provides students and potential managers in the creative industries with a solid grounding in how to maximize the impact of their marketing efforts across a range of business types in the creative and cultural industries. With a range of learning exercises and real-life examples, this text shows how to create and execute successful marketing plans for creative businesses and is useful for marketing students and practitioners. |
| Publication: |
UK |
| Imprint: |
Routledge |
| Returns: |
Non-returnable |
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